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CHUCK LEDDY

A BRAND storyteller's P.O.V.

what if you have nothing to write about?

2/12/2016

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A friend and teaching co-worker of mine, who shall remain nameless (he's someone whose artistic opinions I respect, since he's worked professionally as a film editor, a digital content editor, and a musician), asked me earlier this week how I can write a blog post every Friday even if I'm exhausted after a long week of teaching and writing for my clients. He also asked if I'd ever written something when I had no idea what I wanted to write about when I started. These are great questions and, since I am indeed exhausted from a week of work and have no idea what I want to share today, dear reader, I thought I'd tackle them each in turn.

Writers can, at least on occasion, find themselves with nothing to write and up against deadline. I once wrote a monthly column for a writing magazine. In my five years as a columnist, there were times when I had no ideas in my drawer and would have to scramble at the last second. It happens, and the "content hole" must be filled by words (if not ideas, alas). I can't imagine how newspaper columnists who produce something twice a week can consistently generate ideas. They must be the ink-stained wretches Dr. Samuel Johnson once talked about -- though few writers are exposed to ink anymore (how about "laptop-toting wretches"?).

Many of these columnists seem to read each other, and so the columns become a kind of echo chamber. When one of them, for examples, writes about presidential candidate Bernie Sanders and his appeal among millennial voters, you can be sure than fives will join the fray writing about Bernie and the kids. It's not just imitation (often the sincerest form of flattery) but the impossibility of coming up with great new ideas all the time.

Every writer confronts an "ideation gap" at some time. Ideation is this writer's fancy word for coming up with ideas. If you're lucky and good, editors may approach you with ideas -- or maybe a client will. This saves the "ideationally-challenged" writer from having to sit down and try to think up something (hey, why don't millennials love Hillary Clinton, for example?). The writer can always remain fallow, allowing the exhausted soil of his mind to regain nutrients, but doing nothing is hard when readers and editors want something to read.

What if you can't think of any ideas, but you need to write something fast? In my view, you're not ready to write until you have the urge to say something. It would be better if you said something that is either (1) important to you or (2) important to the reader. Combining (1) and (2) would be best, of course. Passion and purpose drive all good writing.

As a writer sans ideas, you can always start out on a verbal journey and hope the reader keeps following you along. If you're interesting and honest, and have a voice, the reader might come along for a while, but it's always a risk to lack ideas and have no clear destination.

Even this post, which may seem disjointed and "ideationally-lacking," is actually about something: the idea of not having ideas. I think that I'll ask my curious co-worker what he'd like to read about, or ask my supremely-patient readers for idea suggestions (use the comment box below, and thanks for reading). I'll do some of my own thinking too. Who knows, I may even come up with something. 


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    ON THE WRITING PROCESS
    1. Thoughts on Pre-Writing

    After a certain point, writing is largely about following your process. Your particular process and mine may be different, but the only way we find our unique writing voice is through following our process. I've come to my process after some twenty years of writing, and I follow it every time I write for a client.

    Writers don't even necessarily need to understand their process, i.e., they don't need to map it out on a whiteboard next to their computer but they need standard ways of approaching work.

    I have steps I take in the pre-writing phase, depending on the length of the article. If the piece is shorter, I tend to begin the research as soon as possible and then seek to find the structure of the writing as I go along. Once the research is done, I'll re-read my notes and then start to make a basic structure. For shorter pieces, this structuring process won't take long and can even happen on the back of a napkin. Obviously, you need a beginning, middle, and end, but you need to know the goal of the piece too in order to do it well.

    As I research the work, I keep my goal in mind and look for a way to "hook" readers at the beginning. Sometimes the research will reveal an interesting fact or an engaging story or an amazing individual. Whatever is most engaging in the whole story is often the best place to start.

    You also need to answer the "why" of what you're doing in the pre-writing phase. Are you seeking to educate the reader, seeking to sell (marketing is selling), or seeking to get the reader to act (advocacy). Your approach will be different in each case. Sometimes the client will tell you outright, sometimes not.

    Author

    Chuck Leddy is a Boston-based digital content provider who's been delivering engaging stories since 1995.

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